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11/23/2009

Innovative marketing: Charmin at NY Times square... BRILLIANT!



 

http://www.nytimes.com/2006/11/15/business/media/15adco.html



 

 

 
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Nov 23, 2009 10:42:03 AM
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Event Marketing Lego produces competitions, nation wide. They sell robot kits, over 200 usd. Brilliant!
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Then there's bad marketing events... My last 2 posts to the micro blog [ http://www.ramiroroman.typepad.com/ ] have shown how good event marketing could be positively memorable (i.e. Lego and Charmin). I don't' even know where to start my criticism of negative branding on PETA's woeful PR attempt... a picture is a thousand words, but if you're searching for one, I'd say "tasteless."

Ramiro Roman

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